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amaro nothing - the bottle
scorri per scoprire tutto sull'amaro NIENTE
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Drink Nothing
responsibly
bevi NIENTE responsabilmente

NOTHING MAKES SENSE

Amaro NOTHING is made in Italy, but it has a truly international spirit, as the idea of “nothingness” is the most culturally universal and ransversal concept ever.

from Nietzsche to Lee Krasner via Max Roach and Pop music, NOTHING is everywhere.

LIFE CAN BE BITTER, YET FUNNY AND ABSURD – EMBRACE NOTHING

700 ML 30% VOL

CHARACTERISTICS / natural, well-balanced bitter liquor handcrafted by using spices and herbs from all over the world, for a unique and unmistakable recipe Botanicals.

SPICES / grains of Paradise, macis, cinnamon, ginger, acorns calamus.

HERBS / licorice, cinchona, absinthe, bitter orange, gentian, nutmeg, eucalyptus, laurel.

COLOUR / a deep and vibrant mahogany brown.

AROMA / intense, balsamic and entrancing, with earthy notes and hints of wood.

TASTE / bitter, smooth and strong. A spicy incipit accompanies round bitter and balsamic notes, for a long herbaceous grand finale.

PRODUCTION PROCESS / born and Made in Italy, the liquid has been created and developed by Bruno Vanzan, a legendary bartender, flair Maestro and entrepreneur. produced by Mariani liquor factory.

THE GOLDEN CIRCLE

WHY / Amaro NOTHING cares about everything: local products and production methods, and local social issues, such as CSR operations that help bring awareness to homelessness, or save ugly animals.

WHAT / A premium Amaro, handcrafted in Italy with supreme ingredients.

HOW / A cool (yet not hipster) beverage, targeting national and international markets alike, that can be expanded in terms of operations (product) or collaborations (with other brands, organisations, et al.).

Part of the profits will be used to finance the aforementioned CSR operations.

VALUES / An Absurdist approach to life, giving back to the community (CSR, e.g. with the homeless), Instagram and other channels as self-therapy and a journey towards a mindful

lifestyle.

SOUNDS / See above, plus The Fall, PIL, Lee Scratch Perry, the final years of Miles Davis, Mike Patton, Paolo Conte, Beethoven, Patti Smith, Laurie Anderson, anything Post Punk.

INSPIRATION / Nietzsche on a good day, Camus, Johnny Rotten, Johnny Cash, Chinaski, PJ Harvey, Lou Reed.

INFLUENCERS / Anyone that is selling/producing/creating/doing/playing NOTHING.

OBJECTIVES / Building a community of people that don’t (want to).

WANT TO TRY NOTHING?

NIENTE.LIFE

If you are looking for a place where NOTHING is impossible, where NOTHING is out of your reach and where NOTHING holds you back, you are in the right place!

The NIENTE community is where NOTHING is taken for granted, NOTHING is ordinary, NOTHING is banal, NOTHING is superficial and NOTHING is left to chance.

Responsible drinking is the solution to combat harmful behaviors and excess alcohol, known as “bad nightlife”, widespread in many areas.

This promotes a culture of moderate enjoyment and aims to prevent excessive drinking through healthy habits. It is vital that public places take measures to limit dangerous behavior and training, information and the fight against illegal trading must be promoted to increase legality and awareness.

  • Eat when you drink – because alcohol is metabolised better
  • Prefer establishments that serve quality alcohol – rely on professionals in the sector
  • Drink less and drink better
  • Visit places whose staff are trained – because if necessary they will know how to intervene
  • It is better to consume alcohol inside the premises and on the terraces, among other things it will help to keep streets and squares clean
  • It is safer on the premises and you can ask for a breathalyser
  • Don’t encourage illegal construction – to stay on the side of quality and good living
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